Author Archive

Age of Conversation 2: Why Don’t They Get It?

October 29, 2008
Age of Conversation 2

Ladies and Gents, The Age of Conversation 2, a collaborative study of today’s marketing and advertising environment by top bloggers and marketing gurus, is finally available for purchase.  A lot of people worked really hard to make this book a reality, and I want to specifically call out Gavin Heaton and Drew McLellan for that.  I am very pleased and honored to have been a part of it.

My contribution is an article called “The Millennial Generation Will Change the Face of Hiring”, within the chapter Business Model Evolution.

Here’s an excerpt:

There’s no shortage of conversation about the impact of Millenials on the workforce, and yet most advertising agencies are still not listening. Agencies think it’s still all about them. It’s not. It’s about the people they need with the energy and ideas to keep their company alive in the new economy.

For more, and to purchase the book either in hardback, paperback or digital download, visit

All proceeds from this book go to Variety, the Children’s Charity.  For a comprehensive, organized list of contributors, visit Kristin Gorski’s blog.

What are you still doing here? Go on, go! Click! Purchase!